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‘Grab your cup’ specialist to speak at SILC

This week’s jam-packed agenda for the Sustainability in Licensing Conference (SILC) includes Marketing for Behavioural Change, presented by Hubbub. The marketing specialist’s ground-breaking campaigns include ‘Grab your cup’ –funded by Starbucks 5p charge for drinks in paper cups. The campaign aims to double the uptake of reusable coffee cups across the UK.

Above: Hubbub is helping consumers to ‘choose to reuse.’
Above: Hubbub is helping consumers to ‘choose to reuse.’


Hubbub has also launched a successful food waste initiative with Tesco and the ‘The Million £Pound Challenge’ with Waitrose. Its Marketing for Behavioural Change presentation takes place on Day 1 of SILC, which runs digitally from Thursday June 24- Friday June 25.

With housewares suppliers and retailers among attendees, the conference will provide inspiration and insight for all consumer good companies that are on a sustainable journey, in addition to those involved in licensing.

Digital SILC tickets are still available – covering the whole agenda- with content available on demand for 30 days for ticket holders.

For more information and to book click here.


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