This ad will be closed automatically in X seconds.

Groupe SEB’s new commercial director

Groupe SEB UK has promoted Will Yates to commercial director for Tefal, KRUPS and Rowenta.

Will joined Groupe SEB in January 2016 as sales director and during his tenure the business has successfully launched a number of high profile new innovative products, which have resulted in significant sales growth. Will is said to have a strong ‘passion for change’ through his leadership and strategic skills and the ability to stimulate sales in mature markets.

His previous positions include sales revenue controller (Northern Europe) and field sales director, Mondelez International.

Will is now responsible for developing the commercial strategy within the UK and Ireland business with a core focus on communicating the true USPs of the brands. He will continue report to Richard Joaristi, general manager for Groupe SEB UK.


Top: Will Yates of Groupe SEB UK.

Retailer finalists for the Excellence in Housewares Awards 2019....
Award for website that serves both housewares suppliers and retailers....
Robert Welch, Bodum, BergHOFF and Kenwood among design winners celebrated in Germany last week....
Consumers are investing in health-boosting slow juicing, says UK Juicers....
Tunbridge Wells cookshop reveals bestsellers in sustainable products....
Valerie Graham introduces c2r range at Harrogate Gift & Home....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.