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Groupe SEB’s new commercial director

Groupe SEB UK has promoted Will Yates to commercial director for Tefal, KRUPS and Rowenta.

Will joined Groupe SEB in January 2016 as sales director and during his tenure the business has successfully launched a number of high profile new innovative products, which have resulted in significant sales growth. Will is said to have a strong ‘passion for change’ through his leadership and strategic skills and the ability to stimulate sales in mature markets.

His previous positions include sales revenue controller (Northern Europe) and field sales director, Mondelez International.

Will is now responsible for developing the commercial strategy within the UK and Ireland business with a core focus on communicating the true USPs of the brands. He will continue report to Richard Joaristi, general manager for Groupe SEB UK.


Top: Will Yates of Groupe SEB UK.

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