Running from 16 December to 15 January, the interactive pop-up showcases new exclusive colours in the Stanley Quencher.
Harrods this week unveiled a new pop-up with Stanley and Burton McCall in its demo kitchen area on the third floor.
The pop-up launches three new colours which can only be purchased at Harrods and the Stanley website – Cypress, Espresso and Camel. All colours are available in the Quencher H2.0, and the Cypress is also available in the Aerolight Transit Mug. Cypress is exclusive to Harrods for three months, while the other two colours will remain a Harrods exclusive.
The Stanley winter boutique features 1.5m high Stanley Quenchers in the three new colours, while customers are able to take advantage of a complementary personalised engraving service and enjoy barista-made beverages while they wait for their Quencher to be engraved.
To complete the experience, the viral Quencher will be presented in a special gift box available only in Harrods.
“It’s a really exciting pop-up,” commented Margaret Osei-Bonsu, buyer at Harrods. “We always like to do some retail theatre in this space and we really try to elevate it as much as possible. I think Stanley is probably the most interactive pop-up we’ve done thus far and obviously Christmas is quite a nice time to do it.”
The pop-up has been featured on Harrods news and events pages online.
Harrods buyer, Lynn Walsh furthered: “We also have the area advertised on our escalators and on our screens to draw footfall in.
“I think Stanley will be the biggest one where people will interact. It’s completely different to any we’ve done before. I’m sure people will take selfies with the big Quenchers in the background and news will spread quickly about the area.”
Harrods is one of only 12 UK retailers to stock the Quencher. Mohammed Hajat, head of sales at Burton McCall explained: “Retailers have to be approved by Stanley for us to be able to work with them. The brand has changed its audience completely in recent years and it wants to partner with retailers that also target that audience.
“Stanley wants to work with retailers who can give a commitment of space. They want to create hype accounts to spend in marketing and execute a moment which then creates a halo effect throughout the world. That’s exactly what we’ve done with Harrods here.”
