As part of its digital overhaul, Harrods has relaunched its ecommerce platform.
Partnering with ecommerce specialist Scayle, the retailer aims to ‘elevate the online purchasing experience by providing customers with a seamless journey’.
The new site features improved landing pages, a headless front end and an integrated ERP. Harrods also uses Scayle’s product information, shop management and order management.
Caitlin Innes, Harrods chief digital and customer officer, commented: “Harrods is committed to delivering best-in-class and engaging customer experiences, and this means choosing partners that are equally committed to innovation.
“We were also pleased to launch the new platform at speed, achieving a successful, seamless migration. We are excited to partner with a commerce platform that allows us to deliver the premium experiences on an increasingly global scale.”
