Homebase has announced a new brand partnership with home improvement enthusiasts Dick and Angel Strawbridge, famous for their TV documentary Escape to the Chateau, which follows their renovation work. Home organisation will be among the themes in a series of ‘Give it a Go’ videos featuring the duo throughout this spring and summer.
In an introductory video on YouTube, Dick and Angel pledge to provide consumers with inspiration for every room.
Lisa Tickle, head of marketing at Homebase comments: “We know how important it is that our customers love the homes they live in and we’re proud to be the one-stop-shop for all the products and inspiration they need to tackle their home and garden projects.”
She adds: “Dick and Angel value the importance of home just as much as we do and are the perfect brand ambassadors for us. We’re really excited to be able to work with them to create engaging content to inspire our customers.”
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