The first instalment of the report shows the US housewares industry experienced growth in 2024, with sales up 1.2% over previous year.
The International Housewares Association has launched its 2025 State of the Industry report – a new total market resource for the US home and housewares industry. In the first of three installments, the IHA focuses on sales data in 2024.
Derek Miller, IHA president and ceo, commented: “In today’s challenging economic climate, buyers and sellers of home and housewares goods are being asked to navigate a complicated selling environment with many factors out of their control.
“The new IHA State of the Industry report provides a wealth of information to help them make the best strategic decisions for their customers, partners and companies.”
The first instalment shows that dollar sales of housewares and SDA at retail in 2024, as measured by Circana retail tracking, registered a 1.2% increase over 2023.
According to Joe Deochowski, Circana vice president, the growth was drive by five factors:
- Consumers eating more at home
- Consumers entertaining more at home
- Hight frequency products purchased during the pandemic hitting the replacement phase
- Changes in weather patterns
- Innovative new products hitting the market
Key findings by category include:
Home comfort and water filtration grew 4% in dollars as changes in weather patterns created a greater need for products to help consumers cool or warm their homes.
Floorcare increased 0.9% as consumers looked to replace some of these products, seek help with weather-related events and leverage innovations.
Kitchen electricals grew 0.5% as consumers ate and entertained at home more. Espresso makers, ice cream/yogurt makers, slow cookers and rice cookers experienced some of the highest growth.
In the housewares category, portable beverageware, traditional food storage, kitchen thermometers, non-electric choppers and cooking spoons led growth.
In terms of 2024 dollar share by retail channels, key findings include:
The top five channels for housewares sales are: e-commerce (43%), mass merchants (24%), off-price (10%), warehouse clubs (5%) and dollar stores (4%).
The top five channels for small appliances are: e-commerce (50%), mass merchants (24%), warehouse clubs (8%), home hardware stores (7%) and electronics stores (3%).
Overall, 42% of spending on housewares and small appliances occurred in-store, while 58% of sales occurred online.
Complete data, charts and analysis can be found at Market Scope | HomePage News. The 2025 IHA State of the Industry is a free resource available to everyone in the industry.
