Corelle Brands (the global parent company behind international housewares brands including Instant, Pyrex, Chicago Cutlery, Corelle, Corningware, Snapware and Visions) has changed its name to Instant Brands. It has also launched a new tagline #MadeforTogether, and promises “more innovation than ever before” for the year ahead. Moreover, the Instant Brands EMEA business (headed up by Chris Stevens) is to expand its portfolio to encompass a wider family of brands under the Instant Brands umbrella.
“2020 was a year that further unified us as one team as we worked together, leveraging our shared values,” reflects Instant Brands president and ceo Ben Gadbois. “We have been inspired by how consumers around the world engaged and shared with us. This experience clarified that our mission across our portfolio of iconic brands is #MadeforTogether. It represents how important it is to help people create connections and memories through that instant of ‘together’ using our great brands and products.”
Ben enthuses: “In 2021, our company plans on wowing consumers with more innovation than ever before. We are ready for an incredible future as Instant Brands, with all of our great employees and partners around the world.”
Looking forward to an exciting time for the company’s development,Chris Stevens, president and ceo of Instant Brands EMEA region, comments: “While the Made for Together tag line is a new way of talking about ourselves, it’s been in our DNA all along. Everyone at Instant Brands is focused on one purpose – to make ‘togetherness’ easier every day and to find innovative ways to help consumers achieve just that.”
Originally driven by the bestselling electric multi pressure cooker brand Instant Pot, The Instant Brands EMEA business has grown rapidly over the last 12 months.
Owned by Cornell Capital (with headquarters in Illinois), Instant Brands and its affiliates design, manufacture and market small kitchen appliances and housewares products worldwide. The company employs approximately 2,300 people globally at locations in 11 countries, including several manufacturing and distribution operations in Europe, North America and Asia-Pacific regions.
Top: The bestselling Instant Pot from Instant Brands.