John Lewis is set to launch 36 new lighting, kitchenware and furniture brands in September, The Telegraph has reported.
New collections are set to include Stanley Tucci’s Greepan range, which will add to the 130 new homeware brands launched by the retailer over the past 12 months.
John Lewis’ range of homeware, furniture and lighting is reported to become around 15% larger than it was last summer following the launches.
Camilla Rowe, head of home accessories, said the company is ‘reinvigorating’ its ranges with plans to ‘significantly grow the business’.
The move is reported to have been driven by Peter Ruis, who joined John Lewis in January as executive director and has been tasked with reviving its shops. He has identified home as an area for growth, according to The Telegraph.
John Lewis is also set to invest in updating homeware concession stands and fixtures, making around 180 improvements across its homeware departments. This includes installing more ‘shop within a shop’ concepts, where brands take over space, as OXO recently demonstrated at the Oxford Street London store.
