This ad will be closed automatically in X seconds.

Kitchen Range Cookshop’s lockdown video success

Jade Johnston, director of Market Harborough’s The Kitchen Range Cookshop is among those counting down to a grand reopening from April 12. However, she will be keep going with one lockdown habit as her product videos for Facebook and Instagram have been a huge success.

Jade has been picking products (including Microplane, Joseph Joseph’s Mandoline, a garlic press and spiraliser) and showing how she uses them. Her subsequent short video posts on social media have prompted sales via click and collect.

Screenshot 2021-03-30 at 12.44.34


“People realise why particular gadgets are worth the price when they see me using them,” states Jade. She adds: “I will carry on with this after lockdown; I can tell people to watch the videos and it saves lots of time explaining.”

Excitement is mounting in the run-up to reopening, observes Jade: “Our click and collect customers are telling us they can’t wait to come to the shop when we reopen.”

She enthuses: “It will be so nice to have customers back inside, and to have some new stock. I hope there will be more new launches coming out – it’s what keeps customers coming in.”

Jade also acknowledges a surge in support from customers: “So many people are trying to support local independents to make sure we’re here when life gets back to normal.”


Top: Jade explaining the benefits of Chilly’s bottles.

Hubbub – whose campaigns include ‘Grab your cup’ – discusses Marketing for Behavioural Change....
“There's going to be a shortage of products, and prices will be much higher… maybe as much as 40%."...
Lisa Angel
Kitchen and tableware suppliers are joining brands on the new global digital trading arena....
Factory growth will double coffee production capacity, responding to increased consumer demand....
Bira invites small businesses to take part in documentary about impact of Brexit....
“Generating emotion per square foot is as important to us as sales per square foot,” emphasises md Alan Roper....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.