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Kitchen Range Cookshop’s lockdown video success

Jade Johnston, director of Market Harborough’s The Kitchen Range Cookshop is among those counting down to a grand reopening from April 12. However, she will be keep going with one lockdown habit as her product videos for Facebook and Instagram have been a huge success.

Jade has been picking products (including Microplane, Joseph Joseph’s Mandoline, a garlic press and spiraliser) and showing how she uses them. Her subsequent short video posts on social media have prompted sales via click and collect.

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“People realise why particular gadgets are worth the price when they see me using them,” states Jade. She adds: “I will carry on with this after lockdown; I can tell people to watch the videos and it saves lots of time explaining.”

Excitement is mounting in the run-up to reopening, observes Jade: “Our click and collect customers are telling us they can’t wait to come to the shop when we reopen.”

She enthuses: “It will be so nice to have customers back inside, and to have some new stock. I hope there will be more new launches coming out – it’s what keeps customers coming in.”

Jade also acknowledges a surge in support from customers: “So many people are trying to support local independents to make sure we’re here when life gets back to normal.”


Top: Jade explaining the benefits of Chilly’s bottles.

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