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KitchenCraft expands portfolio

KitchenCraft has announced that following the merger of parent company Lifetime Brands Inc with the Filament Group, it will be distributing the Chef’n brand from January 1 2019.

Lifetime Brands is consolidating Filament’s UK distribution of all the combined brands to its subsidiary, KitchenCraft, meaning the UK distribution of Chef’n, Rabbit and DStil will transfer at that date.

Coinciding with this, The London Pottery Company has announced that it will be transferring distribution of its renowned teapots to KitchenCraft, also from the start of 2019.

KitchenCraft’s managing director, Matthew Canwell, explained the changes. “It makes strategic and operational sense for all Lifetime Brands to be consolidated under one roof and given KitchenCraft’s experience in the tool, gadget and barware areas, it will be an excellent addition to our whole range. We are equally delighted to work with The London Pottery Company. It fits perfectly within our Dine category alongside La Cafetière and licences such as V&A. Our creative teams are excited to have these opportunities and are keen to work on developing these brands going forward.”

Dexam currently distributes both brands in the UK. Matthew stated: “We are hugely respectful of the work Dexam has done in establishing the brands in the UK market.  We would like to express our sincere thanks and praise to Dexam for its commitment to these great brands so far and look forward to a seamless handover. We will ensure the brands are developed with each having its own focus and our customers not only fully supported but inspired with new activity.”

Dexam’s managing director, Bryony Dyer, added: “Obviously, we would have preferred to keep these iconic brands, but all good distributors understand that change is a constant factor in their lives and that it also brings many opportunities. We have exciting plans for the next few years and wish the brands all the best in their new home.”

 

Top: One of Chef’n’s range of clever gadgets.

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