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Lakeland’s loyal following

The Excellence in Housewares Awards’ Excellence in Direct Retailing and Excellence in Specialist Retailing winner, Lakeland is also celebrating the successful launch of its loyalty programme, myLakeland.

Benefits for members include regular offer packs, invitations to exclusive events including cookery demos and discounts from chosen partners including Greatest British Cookery Schools, HelloFresh, Naked Wines, and Hearst Magazines. Customers also receive a 10% discount on their next Lakeland purchase as a thank you for joining the club.

Customers can sign-up to the club either in person in one of Lakeland’s 67 stores, online, or over the phone by contacting Lakeland’s customer service team. Moreover, each time a myLakeland customer shops with Lakeland, they will help to generate money for charities including Shelter and The Trussell Trust.

The loyalty scheme was launched with the help of PCMX, a leading global provider of retail commerce software and services.

Gary Marshall, Lakeland’s operations director commented, “We’re delighted to have been able to launch myLakeland, our first ever Loyalty Club and an exciting new chapter in the Lakeland journey. PCMS have worked tirelessly to implement software behind the scenes which has enabled a smooth implementation and great experience for our customers.”


Top: Lakeland customers can sign up to myLakeland in a store, online or over the phone.

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