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Lifetime Brands Europe’s green home 

Lifetime Brands Europe (KitchenCraft) is celebrating its ongoing mission to drive sustainability throughout the business. Posts on social media show how The Hub (its headquarters since September 2019) has helped the kitchenware supplier to ‘go green.’

“Moving to our new headquarters in Birmingham allowed us to build sustainability into the fabric of the building,” states Claire Budgen, commercial and marketing director. She adds: “We are also proud to note that all of the polybags used in our shipping packaging are 100% recyclable, with clear communications to our customers on their recyclable credentials, making sure they don’t end up in landfill. We also recycled 100% of any waste card and shrink wrap from our warehouse operations.”

Above: Lifetime Brands Europe is sharing its sustainability achievements at The Hub on social media.
Above: Lifetime Brands Europe is sharing its sustainability achievements at The Hub on social media.

 

The Hub’s lighting systems are equipped with PIR sensors, designed to react to movement, so they will automatically switch on when necessary, and the glazed areas of the facility are reflective of UV rays stopping the HVAC (air-con system) from changing temperature constantly.

Water management systems ensure minimal usage of water, and electric vehicle charging points in the car park encourage the use of electric vehicles.

The building itself has an airtight infrastructure meaning that there is no need for heating services in the large warehouse. The ambient temperature remains constant and mild regardless of the weather, resulting in a significant reduction of service needs and carbon footprint.

Above: Claire Budgen in one of Lifetime Brand’s showrooms at The Hub.
Above: Claire Budgen in one of Lifetime Brand’s showrooms at The Hub.

 

Claire concludes: “Lifetime Brands Europe is committed to putting sustainability at the forefront of our business decisions, and we are actively working with its suppliers and engaging colleagues to take this further.”

 

Top: The Hub – hq for Lifetime Brands Europe (KitchenCraft).

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