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Mason Cash launches campaign to inspire new bakers

Mason Cash (from The Rayware Group) has launched its Mason Cash & Me campaign, which aims to inspire a new generation of bakers through nostalgic baking stories, while providing consumers with inspiration for home baking.

Continuing into January 2023, the campaign is revealing a series of six real-life bakers and home cooks in their own kitchens, while they create their favourite dishes using various Mason Cash products.

“Having always baked with my grandmother as a child, learning many recipes, there was only one item that was routinely used as part of our baking routine: her 70-year-old Mason Cash Mixing Bowl,” acknowledged Mason Cash brand manager Rachel Dunleavy, reflecting on the important role of the iconic brand in forging early memories of baking.

She continued: “My first memory of baking with her was some 30 years ago as a six-year-old. Her enormous Mason Cash Cane Mixing Bowl lived on top of the fridge, and I knew we were in for a treat if she reached for this bowl. I remember the bowl so vividly growing up, and even now, when I visit my 92-year-old grandmother, her mixing bowl still sits proudly in its lofty position.”

Top: Real-life home bakers in the news Mason Cash & Me campaign.

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