Mastrad, the French kitchenware company has plans to energise its UK market share. The brand is now represented by Christian Dalton’s Inspired Lifestyle Brands.
Mastrad started up in 1004 with its ground-breaking Deos stainless steel soap, and has been well known for its baking moulds, utensils, food preparation tools and accessories. The brand now boasts a market leading range of meat probes and thermometers, which have won several industry awards, including a gia Global Honoree award for m° control.
Mastrad’s managing director Thibault Houelleu comments: “We’re really excited to be refocusing our resources on bringing our products to the UK customer base, as the UK market has long been an exciting place to launch new products. With the pipeline of newness coming through, we’re looking forward to adding a bit of French flair.”
He continues: We’re also putting a new structure in place to ensure that the UK trade is able to see first-hand exactly why we’re one of France’s best-loved kitchenware brands. The reaction we’ve already had to our new “Meat It” meat thermometer has been sensational, and we can’t wait to show everything else”.
Top: Mastrad’s m° control thermometer.
