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May momentum for Exclusively Housewares and Exclusively Electrical

The final thrust for the 2019 editions of Exclusively Housewares and Exclusively Electrical is in full swing as the shows draw nearer to opening their doors. With over 150 exhibitors, the organisers claim the largest housewares exhibition offer for the UK market.

Confirming highlights and trends to be found this year, a big emergence for the event includes products with eco credentials, giving a nod to The Excellence in Housewares Awards decision to launch this as a new category in its 2019 programme. Some 25% of Exclusively exhibitors will showcase products with eco credentials, including Eddingtons, Huski, Smidge, Neat Ideas and Dexam. Credentials and qualities include biodegradable product which is earth friendly, with minimal impact on the environment and made with recycled materials.

Smidge coffee cups from Horwood - an example of new product in the hydration category.
Above: Smidge coffee cups from Horwood – an example of new product in the hydration category.

Continuing to reflect consumer lifestyle and purchasing behaviour, one in five exhibitors have also confirmed they will be showcasing product for hydration and food on the go containers that offer more attributes from cooling to dividers and inclusive cutlery, but other innovation will be on offer such as the alternatives for cling film and Roll’eat from Auteur, Eddingtons and Charles Viancin.

With such strong high street demand for these categories, this element of the show offers retailers a chance to capitalise on momentum as consumers search for products to reduce single-use plastics and the waste associated with disposable (often non-recyclable) paper cups from coffee retailers and convenience outlets. Retailers to the show will be vying for differentiation and product credentials such as materials used, ease of cleaning and of course colour and style – something becoming much more prevalent during the conceptual stage in the present time.

Soda Stream's My Only Bottle
Above: Soda Stream’s My Only Bottle

A key exhibitor in this regard is Soda Stream, who will arrive at the Business Design Centre in June with its ‘My only bottle’ which enables consumers to make and take sparkling water based drinks on the go with you – boasting credentials such as being dishwasher safe and UV resistant. Additional names for visitors to look out for when seeking the best in portable hydradtion include Grunwerg, Thermos, Aydya, Kambukka and Auteur, but with so many in the category it is worth a visit to the exhibitors section of the show’s website, which offers a full category search.

Continuing the show’s rich heritage as the housewares sector’s key event, the heart of the business carried out in London remains that of Housewares, table-top and small domestic appliances. Offering some numbers, organisers have confirmed to

*1 in 3 stands will have bakeware.

*Over 40% of exhibitors will have cookware.

*30 exhibitors are offering small domestic appliances, with the bulk of these being in Exclusively Electrical.

*2019 sees 32 new exhibitors.

*20 British Manufacturers, including What More, Denby, Taylor Eye Witness, Arthur Price and Pendeford.

Cleaning and storage will be a notable part of the show offer.
Above: Cleaning and storage will be a notable part of the show offer.

Other key areas the organisers were keen to highlight include cleaning and storage, which it  believes shows growth fuelled by social media such as Instagram. Additionally, in reflection of a trend of cookshops including homewares, nearly a third of exhibitors will be offering home accessories. Plus, with housewares products so often given as gifts, circa one third of exhibitors will be showcasing gifting products.

The 2019 event promises to be a content-rich offer for buyers.
Above: The 2019 event promises to be a content-rich offer for buyers.

To find out more about the names behind the numbers and details of the products the exhibitor are showcasing – please visit the website where visitors can select 2019 exhibitors and search by category.

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