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Microplane partners with Burton McCall

Microplane (pioneers of photo-etching technology for graters and innovative culinary tool) is delighted to announce a new partnership with Burton McCall. 

Above: Premium Classic Grater from Microplane.
Above: Premium Classic Grater from Microplane.

Marcin Ziomek, Microplane International’s general manager stated: “This is a strategic partnership to heighten awareness of Microplane throughout the homewares industry.  Burton McCall works with an impressive portfolio of premium brands already. With the company’s expertise in multi-channel sales, we’re confident that they will successfully identify new opportunities for our brand, while nurturing existing customer relationships that we value dearly.”

The head office and distribution hub for Microplane International will remain in Hamburg, Germany (where all shipments are dispatched).

Michelle Dickinson, managing director of Burton McCall welcomed the announcement: “We believe Microplane will add considerable value to Burton McCall’s existing brand portfolio.” She explained: “One of our major considerations when working with partner companies is compatibility of brand positioning. Burton McCall is associated with well-known global brands that are leaders in their categories. Any product or brand we consider must be at this level. The Microplane brand is and we look forward to playing our part in its continued success within the UK.”

 

Top: Microplane’s recently launched Chilli Mill.

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