Consumers in the millennial age bracket are among those fuelling the increasing demand for products for homemade products, says Chloe Brooks, national sales at The Rayware Group.
Chloe (a millennial herself) was demonstrating the Kilner range on Rayware’s stand at the recent Ambiente. New additions include a mayonnaise maker and puree/sauce maker (ideal for fresh tomato sauce as well as baby food). The brand has created videos to show how easy it is to make fresh and tasty versions of products that are often shop bought.
“Millennials like to mix ultra modern with back to basics, like enjoying both a vinyl record player and a smartphone!” reflects Chloe. The age group is also among those recognising that shop bought foods have unwanted hidden extras (such as high levels of sugar and salt).
Not surprisingly, Kilner has a strong following on social media, particularly instragram. “Consumers send us photos of their breakfasts in our jars in the morning, and later in the day ask us for recipes and tips,” confirms Kate O’Neill, head of marketing at The Rayware Group.
Top: Chloe Brooks with the Kilner homemade collection at Ambiente.