Boska – the Cheesewares specialist which has recently diversified into ‘Chocowares’ – is well known for the striking imagery used on its exhibition stands, social media, website, showroom and newsletters. Eagle eyed fans of Boska may have spotted that some of the ‘models’ in the photos are also members of the Boska team. Some (including Patrick Colijn, Boska’s market activation manager) were helping customers on Boska’s stand at the recent Ambiente.
“We try to make heads turn with our imagery, showing people enjoying cool food and tools in extraordinary settings, “ acknowledges Cindy van Turnhout, communications manager for Boska. She adds: “These amazing photographs are made possible with a low budget base using Boska colleagues as models. Sjors van de Rijdt, our creative director – and also a ‘model’ – is creator of the photo concepts.”
The latest images – Chocobar and Hangover – were taken on a trip to the US. In addition to Patrick, Jessey Grootenboer, Boska’s product photographer and graphic designer appears in both photos. ‘Chocobar’ also features some of the locals who were at the location, a bar in Goodsprings, just outside of Las Vegas. The group is pictured enjoying Boska’s new chocolate product range, including the Choco Fondue Marie, Choco Curler and Choco Breaker.
Cindy reflects: “Our imagery is about enjoying life, especially with friends or family and with good food. Most importantly is our conviction that good specialty food tastes best when eaten using the right tools. These are tools that show respect to the delicacy you’re eating, by presenting them in a pretty way, by preserving the foods quality, structure, shape and taste.”
Boska’s new ‘Chocowares’ were well received at the recent Ambiente, with an impressive lifestyle presentation featuring chocolate bars sweet treats made with Boska’s DIY chocolate maker kits. Cindy confides: “To preserve the chocolates over the five days at Ambiente we had to use hairspray, but despite our warning signs, ‘Do not eat!’ people still ate the chocolate!”
Boska will be exhibiting at Exclusively Housewares (June 11-12, London Business Design Centre).
Top: ‘Chocobar’ by Boska – the photo was taken in a bar near Las Vegas.