This year marks the 75th anniversary of the publication of Tove Jansson’s first Moomin novel. To celebrate this milestone – and recognise the importance of the sea in the Moomin’s universe – Moomin Characters is launching the campaign #OURSEA.
The campaign aims to save the Baltic Sea and its heritage for future generations. Companies – including Muurla and Ekelund – have launched a range of #OURSEA Moomin housewares and gift product and are making donations to the campaign for every sold.
The aim of the campaign is to raise awareness of the conditions of the Baltic Sea and raise one million Euros to fund its clean up, together with John Nurminen Foundation, a Finnish maritime organisation which wants to save the Baltic.
Top: One of the products that are raising funds to save the Baltic Sea: Moomin tea towel by Ekelund featuring Little My and Stinky.