Moorcroft Pottery closes down

Stoke-on-Trent based Moorcroft Pottery has closed after 112 years in business.

The company reported on its website last week that with ‘profound sadness’ it would cease trading as of 30 April, 2025.

Moorcroft has appointed Moore Recovery to assist with placing the company into voluntary liquidation.As a result of the closure, 57 members of staff have lost their jobs.

Earlier this year, Moorcroft warned of potential redundancies, reporting that its energy costs had risen by almost £250,000 in two years.

The closure is the latest casualty in a string of closures in the ceramics industry, with Royal Stafford calling in administrators before being bought out last month and Heraldic Pottery calling time in February.

Emma Bridgewater told the BBC that she believes there is still hope for Moorcroft: “There is certainly a future but it needs to be an ingenious future. I wish that the government saw and understood the huge crying need to rebuild our [manufacturing] industries.”

 

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