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myLakeland celebrates one million members

Lakeland is celebrating its one millionth member joining the myLakeland loyalty club. The loyalty programme was the Excellence in Housewares Awards 2020 Excellence in Retailer Initiative winner.

Above: The myLakeland loyaly card.
Above: The myLakeland loyaly card.

Launched just under two years ago, the club has been a huge success with customers across the UK who have enjoyed access to exclusive content, live events, vouchers and offer packs as well as the opportunity to contribute to Lakeland’s charity pot each time they shop.

Since myLakeland launched, customers have raised over £100K for charity and have helped plant over 10,000 trees in partnership with the Woodland Trust.

The lucky one millionth member will receive a Lakeland summer hamper worth £200, along with a £500 Dine Indulge voucher to enjoy a delicious meal prepared by a private chef in their own home.

Members can also take advantage of exclusive deals and offers through Lakeland’s myLakeland partnerships, which include Bloom & Wild, and Dine Indulge. One member sent over 19 bouquets to loved ones across the country throughout lockdown.

Commenting on the milestone, Fran Wilkinson, head of loyalty at Lakeland said, ‘It’s fantastic to have reached one million myLakeland members. We’re so proud of our club, and we’re thrilled that customers are enjoying the club as much as we’ve loved creating it. Feedback from our customers is incredibly important to us, and we will continue to act on this feedback as the club and its benefits grow.  We’re excited for the future, and look forward to welcoming the next million customers to the Lakeland family.’


Top: The myLakeland initiative was launched in 2019, and customers can sign up in stores or online.

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