Celebrity baker and cook Nadiya Hussain has announced a new partnership with Wilton Bradley. The collaboration will see the see the release of kids cooking and baking sets under the Nadiya brand, due to come to market for AW20.
Nadiya shot to fame after winning the sixth series of The Great British Bake Off with bestselling books and appearances on multiple TV shows. She has recently been on stage around the UK as part of her Finding My Voice tour.
Her new range for children will feature a host of colourful baking and cooking utensils, with easy to follow recipe cards created by Nadiya from her bestselling ‘Bake me a story’ cookbook.
Working closely with Wilton Bradley, the GBBO winner has been closely involved in all stages of product development from concept creation to final designs. Nadiya commented: “I love to cook with my family, and I am a true believer in involving children in cooking from a young age; teaching them a valuable skill whilst enjoying some family time together. I am proud of what we have created with these sets and am excited to think that they may encourage more children start their cookery journey.”
Nadiya will also be working with Wilton Bradley to promote the new range to her fans, including posting videos on social media to her followers. The videos will feature Nadiya showing children how to make the most out of the kits.
Top: One of the new sets that are due to launch at retail later this year