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New marketing manager for BHETA

Stephen Richardson (previously senior digital and trade marketing manager at Travis Perkins) has joined The British Home Enhancement Trade Association (BHETA) as its new marketing manager.  The role has been created as part of the Association’s recent restructure.

Stephen has more than twenty years’ experience of both B2B and B2C marketing roles in blue chip organisations. ‘:Prior to his eight-year career at Travis Perkins, he spent ten years at Focus DIY. Before that he worked in a senior marketing role for Collectable World Studios, one of the UK’s largest manufacturers and importers of giftware.

Stephen has responsibility for the trade association’s overall positioning, profile, product and membership expansion with responsibility for the Exclusively brand, driving the leading housewares and small electricals exhibition which was recently acquired in its entirety by BHETA.

Stephen commented, “I’m delighted to be joining BHETA.  It is an exciting move for me when you consider the challenges and opportunities in the home enhancement industry at the present time.  I am looking forward to getting involved in promoting the benefits of BHETA membership and in developing the wide range of products it offers from lobbying on key issues, to exhibitions, export and retail engagement to market data, networking and sector contacts and expertise.  This role is all about adding value to member businesses and to the home enhancement sector as a whole.”

Will Jones welcomed Stephen to the team describing him as “a vastly experienced marketeer with in-depth knowledge of the market sectors we represent from many perspectives.”


Top: BHETA’s Stephen Richardson.

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