The order and data management portal Nextrade now reaches over 1,500 registered retailers, offering a digital 24/7 business relationship between trade fair participants. The international platform for the Home & Living sector is by Messe Frankfurt (organiser of Ambiente and owner of nmedia).
“We have just passed the milestone of 1,500 registered retailers at Nextrade, and that with participants from 55 countries active on our Nextrade platform. And the trend is rising. On the supplier side, 185 companies from 17 countries are already registered with more than 250,000 articles – and new ones are added daily,” confirms Nicolaus Gedat, managing director of nmedia.
Philipp Ferger, managing director of nmedia and group show director, Tendence and Nordstil, also draws a positive conclusion: “Visitors to our fairs – above all, Ambiente, Tendence and Nordstil – actively accept the additional and, what is more, free service offered by Messe Frankfurt.”
He acknowledges: “As a trade fair organiser, we have been observing, particularly since the beginning of the year, the massive extent to which analogue encounters are dependent on external factors such as the coronavirus. Online platforms cannot replace trade fairs, personal encounters and product experiences, but they do represent an important addition and currently an ideal alternative for our customers’ business.”
Top: Nextrade was launched internationally at Ambiente earlier this year.