The ethical homewares brand achieved 25% year-on-year sales growth across its D2C and B2B channels from 1 October to 31 December 2024.
nkuku said its AW24 ranges resonated strongly with both new and existing customers, delivering a 40% increase in turnover, compared to AW23. Ceo James Lowe, commented: “This highlights the continued demand for beautifully designed products that align with our core ethos: Natural. Ethical. Crafted.”
Engagement from existing customers was strong during the period, with orders increasing by a third, while a record number of new customers shopped with the brand.
Other highlights of the season included strong growth through brand partners, particularly John Lewis, both in-store and online. Additionally, brand marketing efforts drove record engagement across social media and PR, leveraging impactful storytelling and enriched content.
James commented: “A huge thank you to the entire nkuku team for their dedication and collaboration in making this success possible. Whilst it should be noted that, as with the rest of the sector, we face considerable and challenging financial headwinds in the future, as we step into 2025, we’re excited to build on this momentum – welcoming more customers, both existing and new, to create beautiful interiors with products that do good.”
