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Olly Smith raises a glass

EP Brands has bought together a leading crystal glass manufacturer and the celebrity sommelier, Olly Smith for a new range of drinks specific, experience-enhancing glassware especially for ‘Wine, Fizz & Beer.’

Steve Platt, managing director for European Product (EP) Brands acknowledges how consumer demand has evolved: “We are seeing real progression in the market for glassware that gives the consumer the ability to ‘create an experience’ with their drinks. With the driving force of social media giving individuals a global platform to demonstrate and share with ease which glasses are made for which drink, and how you can unleash so much creativity, push boundaries and fashion new ideas for drinks and glassware.”

He emphasises: ”The demand has evolved from more than just design and style. Consumers want to know how to elevate their experience. We find tasting notes on a wine list, why not wine tasting notes on sets of glasses?”

“We have developed and delivered this concept bringing together the largest pulled stem crystalline manufacturer in Europe, Stölzle Lausitz, and the UK’s leading creative sommelier, TV presenter, Daily Mail columnist and author Olly Smith to create Wine, Fizz & Beer glasses that enlighten and push the creativity boundaries for the consumer,” Steve reports.

Speaking about this unique co-branding project, Olly Smith comments: “Picking the perfect wine glass can boost your wine experience to the next level. These glasses are designed to bring out the greatest value of all – your enjoyment.”

5a- ED logo* For more on Glassware developments, see the latest issue of Progressive Housewares (pages 34-35].

* For this summer’s hottest new launches, explore Exclusively Digital at


Top: Olly Smith has developed a range to ‘create an experience’.

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