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OXO at BBC Good Food Show

Fresh from winning the coveted Icon Award for Good Grips Peelers at The Excellence in Housewares Awards 2021, OXO is making its debut at the BBC Good Food Winter Show 2021 this week (November 25-28, Birmingham NEC).

OXO is looking forward to connecting face-to-face with fans and customer at the second consumer show that the brand has attended since the pandemic. Showcasing many of its kitchen tools, the OXO stand will take consumers on a journey of the brand’s heritage, which began with its ground-breaking ergonomic vegetable peeler over 30 years ago.

In addition to live product demonstrations and consumer giveaways, OXO’s stand will host celebrity guests who will be preparing food using OXO products. The brand is also one of the Product Sponsors for the Festive Stage and will supply tools to the Big Kitchen and Workshops, meaning celebrity chefs and hundreds of consumers will be handling its products.

Above: James Martin cooking at a previous edition of the BBC Good Food Show. The chef is making another appearance at the Show’s Big Kitchen
Above: James Martin cooking at a previous edition of the BBC Good Food Show. The chef is making another appearance at the Show’s Big Kitchen

On exhibiting at the show, OXO’s UK associate marketing director Tracy Carroll, said: “Consumer shows are always a fantastic opportunity to get on the ground and meet with customers old and new, with Good Food a highlight in the foodie calendar. The whole team is looking forward to connecting with people face-to-face again, that’s why we’ve organised a series of activities to attract people to our stand and keep fans entertained including some famous faces who’ll be demonstrating our tools.”

Meanwhile, Thermomix is the headline sponsor of the The Big Kitchen at the BBC Good Food Winter Show 2021, while its other product sponsors include Masterclass.


Top: The Icon Award winning OXO Good Grips Swivel Peeler.

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