WildBrain CPLG has been appointed by ETABLISSEMENTS PEUGEOT FRÈRES and its subsidiary PEUGEOT FRÈRES INDUSTRIE to represent the PEUGEOT brand globally.
Wildbrain will represent the brand across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products.
Rooted in the 210 years of history as a multi-trades PEUGEOT brand and currently active in home and family equipment including kitchenware, DIY, sports accessories, outdoor furniture, luggage and more, PEUGEOT FRÈRES INDUSTRIE continues to expand the PEUGEOT brand in various categories with high standards, elegant and ingenious products that facilitate everyday life.
WildBrain CPLG will explore strategic licensing opportunities to continue to extend the brand, through its Corporate & Lifestyle brand representation and management team, ASPIRE.
Meike de Vaere, svp partnerships and business development, WildBrain CPLG, said: “We see significant opportunities to bring premium partners onboard building on PEUGEOT’s position in lifestyle products, both in European territories as well as new markets.”
Thibault Martin-Dondoz, ceo, PEUGEOT FRÈRES INDUSTRIE, added: “We are happy to partner with WildBrain CPLG’s seasoned team for this ambitious programme to push forward our selective licensing activity internationally”.
