ProCook has appointed Joe Pennington as its new retail director.
With an extensive background in the retail sector, Joe brings a wealth of experience and a strong track record of leadership and store expansion. Joe’s appointment marks a significant step forward in ProCook’s commitment to retail innovation and customer engagement. As the brand continues to expand its footprint, his leadership will be instrumental in shaping the future of ProCook’s retail operations
With a successful career in the retail sector, Joe held key roles at renowned brands such as Ralph Lauren, Topshop/Topman, White Stuff and most recently has spent the last eight years with Charles Tyrwhitt. Throughout his career, he has demonstrated a retail excellence and business growth. His leadership at Charles Tyrwhitt saw the company reach the finals of the People in Retail Awards twice, securing the prestigious Employee of the Year award on both occasions.
Joe has played an integral role in talent development and internal succession during his career, ensuring strong leadership across store networks. As retail director at ProCook, Joe will oversee the company’s retail strategy, enhancing the in-store experience and supporting ProCook’s ambitious store expansion plans.
Joe commented: “I’m incredibly excited to be joining ProCook at such an exciting stage of its growth journey. I look forward to working closely with the teams to lead the company’s growth and store expansion plans. The teams are the heartbeat of every store, and I firmly believe that by working together, we can achieve great success.”
Lee Tappenden ceo at ProCook added: “We are thrilled to welcome Joe to the ProCook family. His experience, leadership, and passion for people and retail excellence align perfectly with our vision for growth. With Joe at the helm of our retail operations, we are confident in our ability to strengthen our in-store presence and deliver exceptional customer experiences.”
