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ProCook’s record Christmas

ProCook has reported record sales levels for the eight-week peak trading period to January 5th. 

The multi-channel retailer reached almost £10m in sales during the period, which incorporates Black Friday and Christmas, a 20% like for like increase on last year. The increase was driven by a 13% like for like lift in retail sales and a 28% increase online.

Commenting on the results, ProCook founder Daniel O’Neill said: “Peak trading exceeded all expectations for the existing business model. Our retail growth was the stand out performance with a 13% LfL increase – unheard of in today’s retail climate.”

Above: ProCook opened a high street store in Chester (a former Steamer Trading site) in September.
Above: ProCook opened a high street store in Chester (a former Steamer Trading site) in September.

Last year ProCook opened 13 high street stores from its acquisition of Steamer Trading and a further new unit in the Icon Outlet Shopping Centre at London’s O2. Total sales for the business including the new high street stores were up 45% on the same period for 2018.

Daniel acknowledged: “The High Street model has many challenges and we’re working hard to overcome these and make progress in this area. Our strong results can be attributed to both the strength of the team at ProCook and the introduction of many new products including an extensive table op range.” He concluded: “Although cautious we are confident of continued success in 2020.”


Top: ProCook’s store at York Designer Outlet is one of its best performing retail units.

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