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Quiet Mark survey shows demand for quieter SDAs

According to new research commissioned by Quiet Mark, over half (57%) of UK consumers would like their home to be quieter, with a further 62% noting that they are drawn towards quieter appliances. This is stronger among those aged 18-34 (66%) compared to those aged 55+ (54%). Considering noise levels when buying a home appliance is important according to a whopping 79% of consumers.

Above: Quiet Mark logo.
Above: Quiet Mark logo.

Two thirds (63%) of 18-34 year olds say they are willing to pay more for quieter appliances. After washing machines, the vacuum cleaner is the appliance that consumers most want to be quieter than their current version, with 43% wishing for quieter floorcare. Some 20% say they would like quieter food mixers and another 20% want quieter kettles. These quieter SDAs are joint fourth on consumers’ wish list, after hairdryers.

According to Quiet Mark, 70% of consumers are more likely to buy an appliance labelled as ‘quiet’ over a similar performance product that does not reference the noise level.

Top: Quieter brews from the Tower Bottega 3KW 1.7L Stainless Steel Kettle.

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