Scarlet Opus, the acclaimed trend consultancy has revealed three trends that will influence housewares over the next year. It will showcase these with displays using exhibitors’ products at this year’s Exclusively Housewares and Exclusively Electrical (London Business Design Centre, June 11-12). The trend experts will also select products at the show for the ‘Recommended on Trend Product’ award, which will be highlighted to visitors with a new sign on recipient exhibitors’ stands.
‘Traveller’ is an upcoming trend for Autumn/Winter for those that ‘dare to look ahead with optimism to a calmer more stable era’. The trend is focused on restoring balance, order and correctness, and establishing a new era of transparency.
‘Fellowship’ is a design trend for Spring/Summer 2020 and is ‘all about the Power of the Collective, rising up together as a community of collaborators’. It prioritises consideration for the planet, farmers, factory workers and materials used. Fellowship is also anti-establishments, favouring a more relaxed comfortable environment and celebrating diversity in our increasing globalised world.
‘Satori’ is the second design trend for Spring/Summer 2020, focusing on serenity, as well as the importance of real rather than virtual relationships and the preservation of the planet. Consideration and compassion are given to the natural world, and all that has a low carbon footprint. Veganism, biodegradability, and cooking from scratch are all part of this trend.
Scarlet Opus will present two of its highly popular trend talks in the trend hub housed in the Atrium (above Exclusively Electrical) at 10.30am on both days of the shows. Trend experts will also be on hand at the trend displays.
Moreover, visitors can book on to trend tour (via the shows’ website), which will point out the Recommended “on-trend” products and the reasons they are forecast to be on trend.
Top: Part of the enlightening trends display at the Exclusively Shows in 2018.