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Scott Brothers acquires H&L Russel

UK homeware supplier Scott Brothers has added more than 400 products to its catalogue with the acquisition of H&L Russel.

Established in 1888, H & L Russel is the UK’s leading manufacturer and supplier of garment hangers and hold a prestigious Royal Warrant as suppliers to the Queen. In addition to garment rails and clothes care products, its product range also kitchen utensils and laundry items.

Above: Carol Baxendale-Potter, new marketing and product development manager at Scott Brothers.
Above: Carol Baxendale-Potter, new marketing and product development manager at Scott Brothers.

Duncan Pratt-Thompson, managing director at Scott Brothers, said: “We are delighted to bring the Russel brand on board, as it has a great heritage and produces great practical products for the home.

“This acquisition marks a significant milestone in our expansion as a business and means our customers have a vastly expanded product range within housewares which is an area we’re keen to expand.”

Following the business expansion Scott Brothers has appointed Carol Baxendale-Potter as marketing and product development manager. Carol has over 25 years’ experience of strategic brand work at companies including Wedgwood, The Rayware Group and Russell Hobbs.

She reflects: “I’ve done a lot of work around brand positioning during my time at Royal Doulton and Royal Albert, and part of my work here at Scott Brothers will be to build a strong brand ethos and ensure all of our communications are consistent with that.”

Carol states: “My main aim is to implement a more pro-active approach to marketing our products rather than reacting to customer demand and to increase our digital brand presence.”

* Scott Brothers is currently exhibiting at IFA 2019 – the leading trade show for consumer electronics and home appliances. (September 6 to 11, Berlin).

 

Top: Part of H&L Russel’s laundry range.

 

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