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Seema Grantham joins BHETA

The British Home Enhancement Trade Association (BHETA) has appointed Seema Grantham as its new housewares sector manager, the first appointment since the announcement of the Association’s recent restructure.

Bringing many years experience in the housewares industry, Seema’s most recent role was UK sales director at The Cookware Company. Here she was responsible for leading the strategic and commercial development of the company’s UK brands as well as developing successful long-term relationships with key retailers including John Lewis, Dunelm and other key accounts.

In her new role at BHETA, Seema will support existing housewares members with added value initiatives and enhanced plans in the housewares sector as well as increasing the membership base through recruitment.

“It’s a great opportunity for me to be joining BHETA’s well-established and successful team and I look forward to contributing to improving members’ involvement with the Association while adding value to their businesses,” commented Seema.

Will Jones, chief operating officer at BHETA added, ‘Seema joins us at a particularly exciting time in BHETA’s history. Our recent restructure moves us into a new era where we can spearhead new initiatives to provide added value for our members.”

He continued: “We are delighted to welcome Seema to the BHETA team. With her extensive knowledge and experience gained from a distinguished career within the housewares industry, I have no doubt her contribution will be a real benefit to our members. We look forward to working with her.”


Top: Seema Grantham is a familiar face for the housewares industry.

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