SharkNinja has launched its first-ever global Christmas campaign for its Ninja brand, ‘Ninja the Holidays’, featuring global brand ambassador, David Beckham.
The omnichannel campaign will feature across TV, digital, major city billboards and more, with the first TV spot airing in the US last Friday, 1 November, across various streaming partners followed by additional high-profile spots, including American football games on Thursday nights.
On 4 November 4, TV spots appeared across the UK, France, Germany, Italy, Spain, Nordics, Middle East and Benelux regions. The campaign will also feature prominently on out-of-home (OOH) platforms, including billboards in Times Square in New York City, downtown Los Angeles and Miami and Piccadilly Lights, London, among others and will extend across social media and other digital channels.
David Beckham said: “I love spending the holidays at home with my family and friends, and enjoying meals together is a huge part of that. I had fun filming this campaign and I am delighted to show others how they can ‘Ninja the Holidays’ with ease, too.”
The brand campaign highlights the many ways in which Ninja’s kitchen appliances can be used to help consumers ‘Ninja the Holidays’ this year by preparing their annual meals in record time. This means people can spend less time in the kitchen and more quality time with family.
The humorous creative shows David arriving home on his motorbike, a Christmas tree loaded in the sidecar, as he realises just how much work he needs to do before his guests arrive. But he has a plan: David puts his Ninja appliances to work, expertly using the Ninja DoubleStack to prepare the vegetables, the Ninja Woodfire Outdoor Oven to roast a turkey and the Ninja CREAMi to prepare a festive candy cane ice cream for his pie.
All the while, he puts up the tree and decorations, fills stockings with the Ninja Blast Portable Blender and sets a holiday tablescape, safe in the knowledge that all the cooking is under control.
“As the busy holiday season gets under way, we’re excited to bring to life our first-ever global Holiday campaign featuring a selection of beloved Ninja home appliances, with the support of global brand ambassador, David Beckham,” said Adam Petrick, chief marketing officer of SharkNinja.
“The ‘Ninja the Holiday’ campaign will reach our consumers around the world and spotlight the breadth of Ninja products that can help them cook, entertain and gift this holiday season.”
