This ad will be closed automatically in X seconds.

Snape Maltings’ post lockdown success

Changes at Suffolk’s Snape Maltings are proving popular with visitors since the retail and leisure site reopened after lockdown focusing on customer safety. With some retail areas (such as Books & Cards) still closed, the retailer is incorporating “pop up areas” in its House and Garden Shop, and mixing up product categories. Kitchenware has a new location near the food hall, with cookery books merchandised in the same area.

Above:  A selection of cookbooks near the kitchenware area.
Above:  A selection of cookbooks near the kitchenware area.

 

“You can choose a cookbook and then pick up all the tools and equipment you need for a recipe,” interiors buyer Chloe Flatt told HousewaresNews.net. She enthuses: “We’re matching products in a way that we haven’t done before.”  Coffee and tea are now located near to coffee and teapots, and wine near to bar gadgets.

Snape Maltings’ own bespoke range of mugs, tablemats, coasters and home fragrance is displayed near to greeting cards for a full gifting opportunity, and a display of housewares for the outdoors (such as travel cups) is next to garden gifts.

Above: A display of Snape Maltings’ own home and gift collection, which include bespoke products by local pottery company Henry Watson Potteries, the home of the original Suffolk terracotta.
Above: A display of Snape Maltings’ own home and gift collection, which include bespoke products by local pottery company Henry Watson Potteries, the home of the original Suffolk terracotta.

“We’re getting really positive feedback from visitors, with lots of comments on how beautiful the shop looks,” says Chloe, confirming that some of the changes will be carried forward. She adds: “We’re doing our utmost to keep our customers and staff safe while ensuring a beautiful shopping experience.”

A member of staff outside the Foodhall welcomes visitors at a hand sanitising station, as well as regulating numbers, ensuring that – once inside – visitors can safely browse without feeling rushed or crowded. “We have so much outdoor space that if there is wait to come into the Foodhall and House and Garden, visitors are happy to go for a walk or visit the café or Craft Shop,” notes Chloe.

Above: Plenty of space for shoppers to browse.
Above: Plenty of space for shoppers to browse.

The one-way route guidance (with arrows), which leads customers from the Foodhall into the House and Garden area “provides visitors with an enjoyable journey of discovery, and means they don’t miss areas they might have walked passed before,” Chloe acknowledges.

 

Top: Buyer Chloe Flatt in the new kitchenware area next to Snape Maltings’ Foodhall.

MORE NEWS
Lakeland
 
Lakeland’s Philippa Simons and Scott Jefferson present insightful webinar to BHETA members....
PrepCookshop
 
London cookshop owner Holly Wilson describes the “the huge pressure of making up for lost time.”...
Baldwin
 
Celebrity’s Instagram feed features the Corkcicle Baldwin Boxer lunch cooler bag....
JLP
 
Department store is offering timed Christmas shopping slots....
EIH20
 
Join hundreds who are all set to attend the virtual Awards ceremony on December 9....
TheKitchenRange
 
“We need to realise that shopping is safe,” states Bira as cookshops in England prepare to reopen next week....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.