Retailer, Søstrene Grene will open its fifth London store near Oxford Circus this spring.
The new two-storey flagship outlet will cover 441sq m on Argyll Street and is set to feature new store concepts including an interactive customer experience room and a room focussed on the senses.
Søstrene Grene chief executive, Mikkel Grene, commented: “We are delighted to announce the launch of a brand new flagship store in the UK.
“It has been a dream for both me and my family to have a central London store just off Oxford Circus and it’s an incredible milestone that we’ll see this come to fruition in 2025 with this opening.”
The Argyll Street store is part of Søstrene Grene’s plans to open 100 new stores by 2030. It currently has over 45 locations and is planning to open a new store in Canary Wharf in the summer.
UK joint venture partners, Norma Jacob and Richard Power, who run stores across Northern Ireland, Southern England, Wales and Scotland, are excited to bring shoppers to Oxford Circus.
Norma commented: “As we prepare for a busy 2025, with plenty of openings in the pipeline all over the UK, the Argyll Street store is set to be a very special one. One we think fans of the brand will be very excited by as we plan plenty of exciting design aspects and merchandising across the space.”
Richard added: “Customers can expect a beautiful new store on Argyll Street that will add to the great offering available around Oxford Circus and surrounding areas. Joining our growing list of London locations, this is certainly a landmark opening for the brand and one we’re really looking forward to.”
