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Spring Fair is 90% sold

Spring Fair (NEC Birmingham, February 6-9 2022) has announced that 90% of its stand space has been sold. Organiser Hyve Group is now looking to increase the floorplan.

“Spring Fair was sorely missed this year and following the hugely successful Autumn Fair, the Spring Fair team are working hard to make the show better than ever,” states Daniel Mayhew, event director, Spring Fair. “We have spent many months researching the market, talking to our customers, listening, and learning, and feel confident that Spring Fair will deliver the best possible experience across its four days. Visitors will discover the most inspirational and exciting brand line-up and stock rich exhibitors, as well as the newness, cross-buying opportunities, and sustainable products that are so key to buyers and their customers now.”

Spring Fair’s Inspiring Retail Stage will have the theme of empowering change and will feature inspiring and innovative retailers who are changing their business with a positive impact. Commenting on the theme, Suzanne Ellingham, head of content, Hyve Group states: “From the drive towards sustainability and transparency, how retailers are evolving customer experience, consumers shopping everywhere, on every channel, and how to make that work for independent retailers who are time poor: industry leaders, trend forecasters and a range of retailers will be sharing their stories with the Spring Fair audience in the hopes that sharing these ideas will give retailers the confidence to change and may even spark a few ideas.”

Above: Mugs from Shruti – a Spring Fair exhibitor.
Above: Mugs from Shruti – a Spring Fair exhibitor.

Some 82% of visitors have stated their interest in sustainable and ethical brands. The Sustainability Trail will continue to highlight and champion sustainable brands, and Spring Fair is due to announce more initiatives that focus on sustainability, including the re-introduction of the Power of One campaign.

Housewares, kitchen and dining exhibitors include Apollo Housewares, T&G, My Gifts Trade, Captivate Brands, The DRH Collection, Denby Brands, and David Mason Design, plus small electrical appliances. The housewares sector is now housed alongside Home (one of Spring Fair’s four key buying sectors) andSummerhouse to maximise buying synergy. Meanwhile, Spring Fair’s Gift sector includes Widdop & Co, Kikkerland, Lesser & Pavey, Sass & Belle, Puckator and Rex London.

Above: Home is a major focus at Spring Fair.
Above: Home is a major focus at Spring Fair.


Design & Source, originally called Sourcing, includes tableware, kitchenware and cutlery for catering and hospitality buyers. The sector provides UK buyers with an access to international sourcing, with direct access to key manufacturing regions without the hassle of travelling overseas. The sector will also showcase ethical and sustainable manufacturers from all over the world.



Above: Busy aisles at Autumn Fair in September.

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