Studio Ramsay Gobal is making a $100m investment in kitchenware brand, HexClad.
Studio Ramsay Global, a joint venture between the chef and Fox Entertainment will provide a mix of cash and media commitments in order to acquire a minority stake in the company, which specialises in cookware, cutlery, cutting boards, aprons and more.
The transaction sees Gordon expand his relationship with the company after he originally invested as an equity partner in 2021.
The companies said the deal “reinforces [HexClad’s] official cookware sponsorship across a wide range of Fox and Studio Ramsay Global-owned food series and content worldwide.”
The investment is the first in a consumer products brand by Studio Ramsay Global.
“Since forming Studio Ramsay Global three years ago, Gordon and his team have identified innovative new ways to bring his iconic food brand to life, creating great original entertainment and platforms from Next Level Chef to Bite, while showcasing incredible new culinary talent,” said Fox Entertainment ceo Rob Wade.
“This recipe for success just keeps growing and improving as we forge new strategic partnerships with globally recognised premium brands like HexClad.”
Gordon added: “We’ve already had successful brand collaborations across many of my Fox series, and now we’ll expand that partnership into something even more meaningful to food fans and consumers everywhere.”
HexClad co-founder, Daniel Winer said the partnership will allow HexClad to “marry our products with the world’s best food content studio in a thrilling new way.”
