Some key housewares suppliers discuss the growing impact of sustainability and what they are doing to be kinder to the environment.
Going hand in hand with the current desire for value, consumers are increasingly focussed on making eco-friendly purchases for the home and kitchen. Products that last, reducing waste, as well as those which are crafted from sustainable materials and packaged in an eco-friendly manner, are winning at retail.
Ellie Wilcock, marketing manager at Pure Table Top, explains: “As a B Corp business, we consciously develop products with a sustainable mindset. Our consumer is shopping more sustainably, hence the importance for responsible sourcing and conscious design through suppliers certified to the highest ethical standards and sustainable material selection.
“Consumers are taking less and less of a ‘fast fashion’ approach to their home styling and instead simply buying good quality key pieces to update a look/feel of their home.”
Heidi Thomas, head of marketing UK & Ireland at DK Household Brands, agrees: “Consumers are increasingly aware of the environmental impact of their purchases and are looking for brands that share their values. For many, sustainability has become as important as quality and functionality. We see this reflected in the positive response to our eco-conscious products, with our wheat straw plastics appealing to consumers seeking products made from renewable materials.”
To read the full feature in the current issue of Progressive Housewares magazine online, simply click here.
