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Tefal goes sky high with ActiFry campaign

As one aspect of a major marketing campaign for its ActiFry Low-Oil Fryers, Tefal is putting its branding on a carnival style ferris wheel on Exmouth seafront. Each carriage of the wheel will serve up a different ActiFry cuisine option and members of the public will be invited to take a seat and enjoy their meal sky-high.

The event coincides with a six-week multi-level digital media campaign, which launched on November 1.

The campaign highlights the benefits of ActiFry’s patented 360° paddle and includes seven product feature films shot from a rotating camera simulating the motion of the paddle and its “360° cooking”. Other elements include a Facebook display, an email campaign and YouTube pre-roll.

Above: Tefal’s digital media campaign is accompanied by in-store POS material.
Above: Tefal’s digital media campaign is accompanied by in-store POS material.

Caroline Ross, marketing manager Groupe SEB explains why the Tefal ActiFry continues to be the category bestseller a decade on from its original launch: “71% of home chefs get a kick out of trying new recipes with 73% trying to eat healthy but not at the expense of a delicious dish.” She continues: “68% are willing to make a meal from scratch…if only they could find the time. The answer is the Tefal ActiFry and that’s the message we will be communicating out loud and clear.”

 

Top: Tefal is showing off ActiFry’s 360° cooking with a carnival style ferris wheel on Exmouth seafront.

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