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Tefal refreshes ActiFry app

Tefal has refreshed its ActiFry app to show the healthy versatility of the Tefal ActiFry Genius. Its ActiProgramme provides a wide variety of recipes, which will help consumers achieve certain health goals related to the various seasons. Each recipe is nutritionally balanced and is accompanied by lifestyle tips.

There are three packages that are being released through the MYACTIFRY app during key periods: Light before Summer, Keep Summer Energy, and (for autumn/winter), Healthy Hearty Family Meals.

Above: ‘Healthy Hearty Family Meals’ are a focus for autumn/winter.
Above: ‘Healthy Hearty Family Meals’ are a focus for autumn/winter.

Caroline Ross, marketing manager for Groupe SEB said: “With modern technology, consumers can get access to any recipe they with just a simple word search. But with so many recipes available, how do they choose which one is right for them? With ActiProgramme, we want to help narrow down that choice by presenting them a curated collection of recipes that has been nutritionally balanced for them.”

From the home page of the ActiProgamme app, consumers can watch the instructional video, access 50 recipes with nutritional information, log in to 20 lifestyle tips and look at 10 recipe videos.


Top: The Tefal ActiFry Genius.

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