Tefal has embarked on a major high profile digital media campaign designed to educate consumers on the features and benefits of its space-saving and versatile Ingenio Cookware range, which has detachable handles.
Running to November 11, Tefal’s multi-level digital media campaign uses footage taken from the pan’s perspective using a camera mounted Pancam. The campaign includes a one minute hero film.
Stefan Kaczmarczyk, marketing manager housewares explains the concept behind the campaign: “If you could see life through the lens of your cookware, you’d see how hectic it can often be. By telling the story from the perspective of your pan, we are emphasising the grand and sometimes chaotic nature of cooking and show how Ingenio can help you handle it.”
Highlighting how Ingenio meets the needs of a new generation of chefs, Stefan notes: “Our kitchens are getting smaller while our cooking ambitions are getting bigger.”
Top: Ingenio’s Stainless Steel range in action.
