Chefclub has secured a global partnership with Groupe SEB for a colourful new line of cookware products under the Chefclub by Tefal brand.
Chefclub was started in 2016 by three brothers who made cookery videos in their kitchen to share on social media. The brand now comprises a team of culinary talents from all over the world, who are based in Paris, with over 100 million followers.
The first Chefclub by Tefal products were launched in France for Candlemas Day 2021 (when crepes are made) with a line of pancake pans, bakeware and a new electric griddle appliance, the Crep-Party. The range now has 50 SKUs, including skillets, pots and pans, kitchen tools and other small domestic appliances.
Co-created in collaboration with the Chefclub community, the co-branded products aim to combine Chefclub’s and Tefal’s expertise to make cooking easier for all ages. It will be launched in Europe (including the UK) and sold via offline and online channels, as well as directly to consumer on the Tefal and Chefclub websites in 2021/2022.
Top: Some of the new Chefclub by Tefal range.