The Club at Spring Fair has been shortlisted for the AEO’s (The Association of Event Organisers) Excellence Award for Innovation. The association’s annual awards recognise event organisers’ achievements, and standards of excellence from venues and service quality. Winners are announced in December.
The Club at Spring Fair is designed to facilitate even more meaningful business connections, fostering better connections with buyers with exhibitors. The tiered initiative, with Platinum, Gold and Silver levels of membership, rewards Spring and Autumn Fair’s most loyal and highest spending home, gift and sourcing buyers, including housewares stockists.
At Platinum level, The Club hosts over 150 UK and international buyers with the highest spending power at the show.
These members also qualify for Spring Fair’s “Pitch it” programme. This entails a matchmaking service with the show’s exhibitors, as well as a series of dedicated speed networking sessions
Hyve Group.’s Charlie Cracknell, Spring Fair’s portfolio director enthused: “It is amazing recognition for the hard work, dedication and creativity that every member of the team exhibits on a daily basis and we are all thrilled to be shortlisted for such an exciting initiative.”
Spring Fair returns to the NEC Birmingham on February 7-11 2021.
Top: Making connections at Spring Fair 2020.
