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The Housewares Show success

AIS, organiser of The Housewares Show organisers reports a successful spring show (March 3-4), welcoming independent retailers in addition to member stores, with a pleasing level of attendance.

The show featured leading brands that have not exhibited at any other UK key events so far this year, including Joseph Joseph, Amefa, Richardson Sheffield, Arthur Price, Bissell, Blueair, Meyer Group, Taylors Eye Witness and HoMedics. Independent retailers were given an exclusive first look at some new ranges.

Above: Colourful displays at The Housewares Show earlier this month.
Above: Colourful displays at The Housewares Show earlier this month.

Considering the current climate and health restrictions, Deborah Goulthorpe, event organiser, was delighted with attendance figures, commenting: “The show had a really positive feel and the high attendance proves the stoic nature of British independents, who enjoyed the show not only for some brisk business but also for its casual social feel. Trade was booming with AIS members taking advantage of exclusive show offers, as well as backing the many suppliers who were promoting sustainable and eco products. We thank our suppliers for their valued support, making the event creative and inspiring”.

The show featured well-established names alongside new emerging brands across Cookware, Kitchen Accessories, Home Gift, Home Fragrance, Tabletop, Cutlery and Glassware. There was also a dedicated Electrical Hub with key brands such as Tefal, Nespresso, Beko, Gtech, Kenwood, Samsung, Smeg and Swan.

Above: SodaStream’s Cage of Shame, as featured at The Housewares Show.
Above: SodaStream’s Cage of Shame, as featured at The Housewares Show.

Sustainability continued to be a big feature at the show, with an ‘eco-discovery’ trail that gave buyers the opportunity to spot highlighted environmentally friendly products from exhibitors.  SodaStream’s ‘Cage of Shame’ was displayed at the show entrance, filled with plastic bottles used by an average family over a five-year period.

Ionic brand Spode (from Portmeirion Group) celebrated its 250 years by hosted a drinks reception in the guise of a tea party. Drinks were served from Spode’s teapots, teacups and saucers, providing a perfect opportunity for some fun and networking at the end of the first day.

Above: Guests at Spode’s 250th anniversary tea party were invited to take selfies as part of the brand’s celebrations.
Above: Guests at Spode’s 250th anniversary tea party were invited to take selfies as part of the brand’s celebrations.

One exhibitor, Alex Frubel, md of Tramontina UK reflected on The Housewares Show: “In the perfect environment of relaxed, yet professional surroundings, we spoke with a great number of high quality and serious buyers and it was a fabulous opportunity to show them our latest launches and offer some exceptional deals. Supporting our customers at all times but particularly amidst the current turmoil, is paramount to us.” The company has started the year with one of its largest UK launches, with more in the pipeline over the coming months.

* The Housewares Show will return on August 11-12 (AIS, Cranmore Park, Shirley, Solihull).

 

Top:  The relaxed setting of The Housewares Show.

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