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Top Drawer exhibitors reflect on success

The recent edition of Top Drawer reported a very high calibre of buyers, with many of the 1000+ exhibitors taking orders within the first 30 minutes of the opening day. Attendees included buyers from Harrods, Selfridges, John Lewis, Fortnum & Mason, Marks & Spencer, Fenwick and Liberty.

Nicky Sloan, managing director of Cubic commented: “Top Drawer is the best trade show in the UK by a mile. All the relevant design-led retailers make this a must-attend show.”

Above: Kelly Burrows, head of international sales at Dreamfarm demonstrated the Ortwo Grinder on Forma House’s stand.
Above: Kelly Burrows, head of international sales at Dreamfarm demonstrated the Ortwo Grinder on Forma House’s stand.

In the Home section, Forma House described “an incredible show” with many “show stars” including Dreamfarm’s Scizza, which was recently featured in Your Home magazine, and a preview of the high performance Ortwo Grinder Mill. The latter can be used single-handedly to grind pepper, salt, spices and seeds.

Freeform by Tradestock unveiled its new table accessory collection, including Connect and Duo, providing a multitude of options to mix and match table settings.   Head of sales for Freeform, Gary Archer was delighted with visitor reaction, stating: “Our brand positioning ‘Transform your table’ coupled with the innovation in shape, function and flexibility were particularly well received.”

Above: Joanne de Pace with her eponymous collection, including colourful beeswax food wrap and tea towels.
Above: Joanne de Pace with her eponymous collection, including colourful beeswax food wrap and tea towels.

Meanwhile, in Top Drawer’s Spotted sector, Lizzie Wennell (whose previous career in retail included Made.com and BHS) launched 18.Ten with a collection of architectural high end kitchen gifts. Also in Spotted, Joanne de Pace presented her brightly coloured range of reusable beeswax food wraps along with matching tea towels and candles. Joanne reflects on the aesthetics of her food wrap: “People send me photos of the inside of their fridge containing food wrapped in my wrap!”

Top Drawer’s first ever RetailFest presented an insightful educational programme featuring Sophie Conran, Holly Tucker, Annie Sloan and Tamara Ecclestone.

The next edition of Top Drawer is January 13-15 2019 at London Olympia. See topdrawer.co.uk.

 

Top: An overview of Top Drawer at London Olympia.

 

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