Top Drawer’s new ‘out of the ordinary’ marketing campaign focuses on what sets the show apart: expert curation, dedication to new talent and innovation, plus exceptional quality, originality, breadth and depth of choice across the lifestyle landscape.
“Stores are increasingly challenged to distinguish themselves and provide something special and different. As we continue to push boundaries and define trends, our “out of the ordinary’ message reflects the need to provide something unique,” states event director, Alejandra Campos.
She adds: “We continuously evolve and develop Top Drawer, investing in the design and features of the show to help retailers meet this challenge. In doing so we aim to provide a relevant, enjoyable and inspiring experience which is extraordinary on every level.”
The Spring/Summer edition of Top Drawer takes place at Olympia London, January 13-15. Its sectors include: Home (including Table – for the hospitality industry), Craft, Spotted (featuring Emerging talents), and Food Emporium.
Top: Zaim Designs Studio Wine Glasses are among products in Home at Top Drawer S/S.
