SDA and housewares brand Tower is launching its biggest ever multichannel marketing campaign today to promote its Xpress Pro Combo 10-in-1 Air Fryer Oven. Screening on ITV Daytime television and on the ITV Hub from today (December 2), a new TV advertisement shows how the Air Fryer can cook a healthy and speedy festive roast, meaning hosts can spend less time cooking and more time with friends and family.
“Our investment in the Tower brand over the last five years has been substantial and this continues into our latest and largest marketing campaign,” reports Tower’s marketing director, Rod Burrows. “Our campaign creative shows just how versatile our Air Fryers Ovens can be and will help to increase brand awareness with consumers. We’re thrilled that it will first be screened during the adverts of Coronation Street on live television.”
Running through into the New Year, the campaign will target consumers who are making healthy New Year resolutions in January, showing how meals can be cooked with just a spoonful of oil. Moreover, the TV campaign is being supported with online and social media activity featuring some of the UK’s biggest home and cooking influencers.
The 10-in-1 Air Fryer’s cooking functions include settings for pizza, chargrill, kebab, air fryer, toast, bake, dehydrate, grill and roast. Tower states that its unique Vortx technology cooks 300% faster than conventional cooking with 99% less oil. With the Air Fryer’s rotisserie function, a whole bird can be cooked in just under an hour.
The Xpress Pro Combo has been tested and approved by The Good Housekeeping Institute, which confirms: “Tower’s Xpress Air Fryer Oven range offers varied functionality in a simple one stop appliance that yields great results.”
Top: The new advertisement for Tower’s Xpress Pro Combo 10-in-1 Air Fryer Oven shows a tempting feast that is cooked with far less oil.