Educational sessions scheduled for Chicago’s The Inspired Home Show 2020 (including its Innovation Theatre and Smart Talks stage – organised by, the International Housewares Association, IHA) are being presented as a series of webinars. All webinars are free and some speakers have adjusted their presentations to address issues surrounding the coronavirus pandemic. Most programmes will begin at 5pm GMT (12 noon at US’ CDT). Popular webinars that have already taken place include two webinars by Pantone on colour trends hosted by the IHA.
Today (Tuesday May 19) Kathy Kimple, chief retail officer at FitForCommerce presents “Digital Commerce Strategies for Surviving COVID-19 and Thriving Later.” Kathy will share how retailers and brands are reacting, innovating and applying best practices to optimise their online performance, and will outline strategies and supporting technology solutions that should be on the housewares industry’s radar in next three to six months.
To register follow THIS LINK
On Wednesday, (May 20) David Hernandez, president of Lotus823 presents “The Importance of Having Flexibility in Your Marketing Plan.” In the wake of the COVID-19 pandemic, businesses have been affected across almost every vertical. With many brands unsure of where to turn amid the crisis, this is a good reminder of how important it is to have flexibility within your marketing strategies. To register, follow THIS LINK
Next week (Wednesday May 27), by Jane Freiman, founder of Kitchen Insights Group will present: “How A Successful User Experience Can Turn Your Product Into An Integral Kitchen Tool.” Jane will explain how product suppliers can understand their target’s kitchen reality, the key principles of product testing and how to make sure they have product directions that will ensure a successful user experience.
Registration for this webinar is available HERE
Several Innovation Theatre and Smart Talks programs are already posted on the Show’s website at TheInspiredHomeShow.com/education and can be viewed at any time (along with the schedule of upcoming events).
Euromonitor International (a global marketing company that was scheduled for a session in the Innovation Theatre) is making available to Show exhibitors and attendees a report and webinar on Covid-19’s impact on housewares trends. Individuals can download a complimentary copy of “The Impact of Coronavirus on Home and Garden” at https://bit.ly/2LbfSxz. The company is also making available its webinar “How Is COVID-19 Affecting The Top 10 Global Consumer Trends 2020?”, which analyses the short- and long-term implications of COVID-19 on consumer behaviour, at https://bit.ly/2WEZquQ
Meanwhile, popular features of Chicago’s The Inspired Home Show, including its New Product Showcase, Trending Today Preview, Inventors’ Corner exhibitors and the IHA Global Innovation Awards for Product Design can also be viewed at TheInspiredHomeShow.com.
*To learn about new products that were to be at the Show, visit Housewares Connect 365 at www.housewares.org/housewaresconnect365, and select “Featured New Products for Media & Buyers.”
Top: Some of the presentations that can be seen via The Inspired Home Show’s education page.